“It is very pleasant to work with Bureau Berg. They think in solutions and go for the customer. The lead times are short: actions and issues are addressed quickly.”
C. Adrichem
Senior Online Marketer
Commercial
Increase conversion on your website
Volkswagen Business Cars
Every entrepreneur finds it essential to maximize the return on his investments. Investments simply require a large budget and you can only spend it once. And so as an entrepreneur you look carefully at the supply in the market and try to make the right choice.
Help your customer buy...
Customer Insights
Exactly what entrepreneurs do who want to replace their company car or expand their fleet. As a manufacturer of commercial vehicles, it is therefore smart to study these customer insights carefully. How can you help your target group in their purchasing process? And how do you increase the chance that they will make their sustainable investment with you and not with your competitor?
Customer Journey
Exactly what entrepreneurs do who want to replace their company car or expand their fleet. As a manufacturer of commercial vehicles, it is therefore smart to study these customer insights carefully. How can you help your target group in their purchasing process? And how do you increase the chance that they will make their sustainable investment with you and not with your competitor?
They also wondered this at Volkswagen Commercial Vehicles and so we delved into the Customer Journey together. And that provided some nice insights. Because potential customers appear to be more than happy to visit the dealer well prepared so that they can control the purchasing process as much as possible and do not have to leave it to the salesperson in the showroom.
Concept web app
We translated that insight into an online concept that is used everywhere on the Volkswagen Commercial Vehicles website: A small web app, integrated on every page of the website where it is relevant and with which the target group can put together their company car in a few simple steps. And This way we help website visitors with their purchasing process.
Roaring result
The result of those steps was the model, the chosen variables and the purchase price. Can be neatly downloaded as a PDF. Of course, you could immediately make an appointment with the dealer in your area. And in addition, the data from the commercial vehicles is linked to the back office of Volkswagen Bedrijfswagens, so that the data from the web app is always perfectly up to date. This web application generates qualified leads for Volkswagen Bedrijfswagens dealers and the web application ensures the highest conversion on the website. A clear business success! View an impression of the web application below.