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The European Association of Zoos and Aquaria (EAZA) is a prominent network of over 400 zoos and aquaria, dedicated to wildlife conservation, education, and research. As a central hub for members and a global audience, EAZA needed a new public digital platform that could effectively communicate their mission, foster collaboration, and engage a broad spectrum of stakeholders.

The Solution

Bureau Berg led the complete redesign and development of the EAZA website, focusing on a solution that was both visually impactful and highly functional.

1. User-Centric Design

We began with a thorough analysis of EAZA’s key audiences, ensuring the design catered to both technical users and general visitors. The website was structured to provide clear, easy-to-navigate paths for each group, with dynamic content tailored to their specific needs.

2. Custom-Built Web Applications

A key feature of the new website was the integration of custom-built web applications that allowed members to access key resources, register for events, and collaborate more effectively. This included a member login portal with exclusive access to industry reports and collaboration tools.

3. Scalable Content Management System (CMS)

With a large body of content, ranging from educational resources to conservation reports, we implemented a scalable CMS that enabled EAZA to manage and update their site efficiently. This empowered their internal team to keep content fresh, relevant, and up-to-date with minimal technical expertise required.

4. Visually Engaging Storytelling

Conservation efforts rely heavily on visual storytelling. We incorporated high-quality imagery and video to bring EAZA’s mission to life, creating an emotional connection with site visitors. The design was minimalist yet impactful, allowing the content and mission to shine through.

The Result

The redesigned EAZA website now serves as a powerful tool for both internal and external stakeholders. Key outcomes include:

• Enhanced User Experience:
  User engagement and site traffic increased due to the intuitive navigation and mobile-friendly design.

• Streamlined Operations:
  The custom applications improved efficiency for EAZA members, simplifying the process of accessing resources and managing their involvement.

• Increased Visibility:
  The visually-driven design, combined with improved SEO performance, has helped raise the profile of EAZA’s conservation efforts.

By transforming their digital presence, we helped EAZA turn their online ambitions into impactful realities, enabling them to focus on what truly matters—conservation.

Online available at www.eaza.net

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